Understanding Home Staging – Part 2

What is the process of Home Staging?

In the last issue, we explained what Home Staging is about and why it is a good idea. In summary, Homes on the market to sell should be viewed as a ‘product’ and well presented products are easier to sell. To attract buyers, you need great photos and presentation that enables buyers to connect on an emotional level with the home.

Home Stagers will look at your home on room by room basis and make suggestions to enhance the appeal. Most of the suggestions fall into the three main components of home staging – depersonalising, decluttering and decorating.


When viewing a property for sale, home buyers are trying to imagine themselves living in the home. Most people find this difficult when there are many items on display that are personal to you. For example: family photos, trophies, framed awards and religious icons are distracting to the buyer and create a block to picturing themselves occupying the space.

Tip: Apart from removing all the items mentioned above, it is recommended that any other items that identify you be put safely away. Clear the fridge of rosters and calendars and put away any bills or other personal documents.


Clutter seems to be a growing problem in a modern, affluent society. We are primed to buy, have the means to do so, and inevitably accumulate more ‘stuff’ than we need or can even use. Storing all these possessions can make our homes look cluttered.

When selling, excess items give rooms a crowded feeling and make a home feel smaller than it is. Too much furniture can block the ‘flow’ of the home and prevent viewers from focusing on the property’s features. For example, a value adding built in storage unit will be overlooked if it is cluttered with too many books and accessories.

To make a home feel spacious, take a ‘less is more’ approach. There needs to be an easy flow from room to room and enough clear floor area to walk around each designated space. Buyers need to believe that their possessions will fit the space.

Tip: Decluttering also applies to the inside of cupboards. Buyers look inside to see if there is room to store their possessions. It’s a good idea to leave some space on shelves, and arrange all items neatly.


A cost effective easy way to modernise the appearance of a home is with a fresh coat of paint. Decorating to sell is different to decorating for individual taste so personal preferences for bold, bright colours need to be put aside at selling time. To appeal to a large number of potential buyers, Home stagers usually recommend a neutral colour palette throughout enabling buyers to imagine their own furniture in the home. Light colours on walls will help make the home feel clean, bright and spacious. Home Stagers add warmth and interest by using colourful artwork and accessories that complement the furniture and give the home a cohesive look.

Furniture placement is another important area to consider. Home stagers pay a lot of attention to the way furniture is arranged so that each room is easy to enter and feels welcoming.

Tip: The garage is a significant selling feature of any home and should be considered when preparing to sell. It is better to store your excess items off site rather than clutter up the garage so buyers can appreciate the space it has to offer.

TV Room Before

Before Home Styling

TV Room After

Living Room After Home Styling

In the next edition we will look at why home sellers should consider increasing the street appeal of their home and why it is vital to attend to repairs and maintenance issues before marketing your home for sale.